1967: B/A changed the colours of the roundel from green/red to blue/orange.
The reasoning behind this was two-fold; to ease the Canadian public into the Gulf colour combination without the abrupt takeover appearance of going directly to the Gulf symbol, and, to persuade the Americans who would be attending Expo 67 in Montreal to associate these colours with the Gulf organization and patronize the B/A outlets.
After the initial introduction of the blue ribbon look for service stations
in the Montreal area to increase the acceptance of Gulf's colours was
deemed to be successful, all B/A stations received this same treatment.
This advertising slogan was introduced;
'At B/A, nothing stays the same any longer
History Pages: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15 16.
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