Logos throughout the years: vulcan, lifesaver, bow tie, green red roundel, stylized compass, blue orange roundel, Gulf.


1967: B/A changed the colours of the roundel from green/red to blue/orange.

B/A green/red roundel. B/A blue/orange roundel.

The reasoning behind this was two-fold; to ease the Canadian public into the Gulf colour combination without the abrupt takeover appearance of going directly to the Gulf symbol, and, to persuade the Americans who would be attending Expo 67 in Montreal to associate these colours with the Gulf organization and patronize the B/A outlets.

Expo 67 Montreal map.

After the initial introduction of the blue ribbon look for service stations
in the Montreal area to increase the acceptance of Gulf's colours was
deemed to be successful, all B/A stations received this same treatment.



This advertising slogan was introduced;

'At B/A, nothing stays the same any longer
than it takes to improve it.'


1968:
  Former B/A President W.K. Whiteford died in an automobile accident.

B/A acquired the Gulf Oil Corporation's interest in
Shawinigan Chemicals Limited, increasing Gulf's holdings in B/A to 69%.Shawinigan Plant, Quebec.

The shareholders endorsed the proposal to amalgamate B/A, Royalite, and Shawinigan Chemicals under the name of Gulf Oil Canada Limited.


1969:
  January 1, B/A, Royalite, and Shawinigan Chemicals amalgamated under the name of Gulf Oil Canada Limited, the end of an era.

Gulf logo.


This web presentation outlines only a portion of the takeovers and buyouts B/A was involved in during its aggressive growth under tremendous American influence. Many other individual oil wells and small relatively unknown companies were assimilated by B/A with little fanfare.


History Pages: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15 16.    

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